When Rockstar introduced that West-coast rapper Dr Dre could be starring in his personal marketing campaign in Grand Theft Auto On-line, only a few anticipated him to launch an entire EP of music within the sport.
To place it into context, Dre hadn’t printed any new music since his final album, Compton, again in 2015.
So simply how did Rockstar persuade one of many best rappers in historical past to play such a big position in a online game?
In a brand new interview with BET Music (geo-locked exterior the US), Rockstar North’s Head of Growth Rob Nelson revealed what it meant to have Dre within the studio.
“He wanted to be absolutely built-in in order that it made sense, and we wished to be sure that his music had the influence it deserved,” stated Nelson. “We requested ourselves, how can we combine Dre into this expertise at each stage, and the way can we get there in a means that makes it really feel plausible and enjoyable? And so we actually constructed the sport round him, not simply his music.”
However with respect to convincing Dre to work with Rockstar within the first place, that got here right down to DJ Pooh, a producer and longtime good friend of Dre.
DJ Pooh was already a artistic guide and author for GTA 5 and On-line, in addition to being a presenter within the West Coast Classics in-game radio station.
Pooh informed BET Music, “[Rockstar] jogs my memory of Def Jam again within the day,” stated DJ Pooh. “[This was the] early days whenever you would choose up a file on the file retailer and simply purchase it as a result of it had [the] Def Jam [logo] on it. You knew it was going to be high quality. You knew that was going to be dope. You knew it wasn’t going to be wack. And I felt like that about [Rockstar’s] video games and [its] high quality.”
Pooh initially made contact with Dre relating to working with Rockstar for the Cayo Perico Heist replace as a strategy to construct one thing for the longer term that may finally turn out to be The Contract.
There was some pushback from Dre first: “Initially it was simply no. However that is the conventional solutions you get from Dre…However the reply was initially no as a result of Dre’s not a gamer. He simply did not play any of the video games. It is not like he dislikes them or one thing, he simply did not play them. He was like I do not make issues for teenagers.”
Being persistent, Pooh introduced over his PlayStation (presumably 4) with a duplicate of GTA 5 to Dre’s home and handed him the controller. “He was blown away. He did not know you could possibly do all these things – all of the layers of gameplay that individuals are calling the metaverse, nevertheless it’s doper than that,” stated DJ Pooh.
“He was like, ‘This shit is superior,’ and he is seeing me driving round in a lowrider. We out right here placing completely different rims on the automobile, getting in a shootout, hanging out with my associates, I bought a girlfriend – all that!”
Impressed by the sport itself alongside the music and rating, Dre started to determine belief in Rockstar Video games.
Dre went to work producing music for the replace, which culminated in The Contract EP, that includes visitor appearances from Snoop Dogg, Eminem, and the late Nipsey Hussle.
GTA 5 and On-line has been an amazing success for Rockstar, having now been launched on three successive generations of consoles.
A remastered model was launched in March to leverage the capabilities of the brand new consoles.