Saint Lucia Launches New Initiative To Support Country’s Smaller Lodging Options

When planning a visit to a sunshine getaway, journey websites suggest the key resorts and resorts that the majority prospects are conscious exist.

However these identical places have loads of different small, extra intimate choices. The Saint Lucia Tourism Authority (SLTA) has determined to place them entrance and middle.

The SLTA has launched a brand new advertising and marketing marketing campaign to advertise the tons of of smaller properties on the Caribbean island.

Assortment de Pépites options lots of the 400 mattress and breakfasts, boutique resorts, inns, and luxurious villas accessible on the island. The objective is to make guests conscious of properties with 35 or fewer rooms.

The SLTA believes the properties will give guests a special expertise within the nation, permitting for a extra intimate likelihood to find the tradition and culinary experiences accessible.

“We’re actually excited to carry collectively this assortment of fantastic property gems for individuals to find,” Lorine Charles-St. Jules, CEO of SLTA, told Travel Daily News International. “We all know from customer suggestions that there’s a actual demand for these distinct properties, a lot of which make it possible to get nearer to the motion for an genuine expertise.”

The identify — Assortment de Pépites — originates from the nation’s French heritage and roughly translated means small items or nuggets of gold. That’s what the SLTA considers these properties.

It has put collectively the whole Collection de Pépites on an internet site that permits guests to filter by way of the entire choices by property kind, area, meal plans, facilities, and common nightly charge. Prospects can enter journey dates, discover the property they want, and e book their journey.

These properties are sometimes off the overwhelmed observe everywhere in the island.

Charles-St. Jules stated there are a variety of causes to decide on a smaller lodging. 

“It might be a want to have complete privateness, to rejoice a milestone occasion in a smaller setting, or to carry prolonged households and buddies collectively in a vacation spot as particular as Saint Lucia,” Charles-St. Jules stated.

The vary is large, from cottages and residences to a Caribbean fortress or a non-public property on the water.

“We’re thrilled to supply extra selections to our guests and by highlighting what’s completely different about every of those properties, we’re assured that vacationers will seize the chance and e book.” 

The entire properties have been accredited by the STLA, and it’ll monitor them on an ongoing foundation to verify they meet requirements.

The journey business is thrilled with the brand new marketing campaign.

“Working collectively, the Ministry of Tourism, Saint Lucia Tourism Authority, and the Saint Lucia Hospitality and Tourism Affiliation have created a significant avenue for advertising and marketing our classifications of lodging,” stated Thomas Leonce, president of the Trip Rental Affiliation. “We sit up for sharing the various compelling attributes of Assortment de Pépites with vacationers each regionally and internationally.”

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