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Ford juices production of Lightning F-150 electric truck

DEARBORN, Mich., April 26 (Reuters) – Ford Motor Co (F.N) on Tuesday will begin common manufacturing of its F-150 Lightning electrical pickup truck, greater than tripling deliberate annual manufacturing of the automobile that now symbolizes the 118-year-old firm’s drive to retool for a brand new century.

Ford will mark the “Job One” ceremony for the Lightning with a webcast set for Tuesday at 1:30 EDT (1730 GMT). The occasion marks the sharp acceleration of the Lightning’s meeting system at Ford’s Rouge Electrical Automobile Heart in Dearborn, Michigan.

Ford goals to construct 150,000 Lightning vehicles a 12 months on the new a part of its historic Rouge manufacturing advanced whereas it builds a a lot bigger electrical automobile manufacturing advanced in Tennessee.

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It had deliberate to construct simply 40,000 yearly, however surging demand for electrical automobiles prompted Ford to extend deliberate manufacturing twice since final August of the Lightning, a closely modified model of its best-selling F-150 pickup truck. learn extra

About 200,000 prospects made reservations for the Lightning earlier than Ford lower off taking preliminary orders in December.

The Lightning will hit showrooms behind startup Rivian’s (RIVN.O) electrical R1T pickup, however forward of Normal Motors Co’s (GM.N) electrical Silverado, Stellantis NV’s (STLA.MI) promised electrical Ram truck and Tesla Inc’s (TSLA.O) Cybertruck, which has been delayed till subsequent 12 months on the earliest. learn extra

Rivals GM and Ford are pursuing totally different methods within the electrical pickup market. Ford re-engineered its present F-150 to put in batteries, a cargo-carrying entrance trunk and sufficient electrical shops to energy a house or a development web site. It took 19 months to construct an meeting line adjoining to the prevailing Rouge F-series manufacturing unit.

GM spent extra time designing its electrical Silverado from the wheels up, gutted a manufacturing unit in Detroit to construct it and several other different electrical automobiles, and constructed new factories to produce these automobiles with GM-designed batteries. The Silverado is anticipated to launch within the fall of 2023. learn extra

For Ford, it was vital to hit its goal of beginning common manufacturing of the F-150 Lightning this spring. The corporate has contended up to now with late, poorly-executed launches, together with the botched launch of a redesigned Explorer sport utility automobile in 2019.

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Reporting by Joseph White in Detroit; Modifying by David Gregorio

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