Pray for the man who paraded an Ola scooter through town with a donkey

In what recollects a cinematic scene — like Cersei Lannister’s stroll of atonement in Recreation of Thrones — a public disgrace parade befell on Sunday, that includes an escooter and a… donkey.

A video of the incident within the Beed district of Maharashtra, India, exhibits a person tying his Ola escooter to a donkey and parading it round city with posters urging folks to not belief the corporate.

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As reported by numerous Indian information retailers, the person in query, Sachin Gitte purchased an electrical scooter from Ola, which was delivered on March 24. However after solely six days, the scooter stopped working for no obvious motive.

Gitte contacted the corporate’s customer support, and a mechanic arrived to test the car, however didn’t truly repair it.

After a number of extra calls to Ola, which offered him with obscure solutions and no precise answer, Gitte determined to take issues into his personal arms. And as you’ll be able to see within the video above, this spurred him on to protest in spectacular vogue.

Naturally, the demonstration triggered a stir within the city, and went viral on social media, highlighting simply how disillusioned the client was with their buy.

I imply he re-enacted the “parading on donkey” observe, which was a typical type of public punishment and humiliation within the tenth century rural India.

The person acquired so exasperated with the corporate that he reportedly filed a criticism to the Client Discussion board and even urged the federal government to research Ola and take applicable motion.

That’s positively an enormous blow to Ola, coming only a day after it needed to recall 1,441 escooters for “pre-emptive” diagnostics, because of a battery hearth in a single its autos on March 26.

The 2-wheeler startup may be teasing its entrance into the autonomous EV market, however within the meantime, it appears prefer it’s already dropping shopper belief with its present product.

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