Leftovers: Tropicana invites consumers to pour OJ on cereal; Cinnabon muscles in on protein drinks

Leftovers is our take a look at a couple of of the product concepts popping up in all places. Some are intriguing, some sound wonderful and a few are the sorts of concepts we might by no means dream of. We are able to’t write about every thing that we get pitched, so listed here are some leftovers pulled from our inboxes. 

Orange you glad Tropicana made a cereal to eat with juice?

Bought milk? If the reply is not any, Tropicana has the cereal for you.

Tropicana Crunch, a honey almond granola mix, was designed to be eaten with orange juice poured over it. And it turns into out there by a giveaway on Tropicana Crunch’s web site on Could 4, Nationwide Orange Juice Day.

“For individuals who are cereal curious like us, we made Tropicana Crunch,” the web site says. “Cereal that is right down to be drowned in OJ. Honey almond clusters which might be made to be spooned and sipped. A breakfast style take a look at we are able to all take collectively. As a result of whether or not you hate it or find it irresistible, you received’t know till you strive it.”

However, because the orange juice maker discovered, pouring orange juice on cereal isn’t actually a loopy concept. Utilizing estimates drawn from a web-based survey carried out in February, the corporate says about 52 million People are keen to do that. And an estimated 15 million People have already tried this combo — which is the populations of New York Metropolis, Los Angeles and Chicago mixed. Half of the adults that poured orange juice on their cereal did it as a result of they thought it seemed like it will style good, the corporate mentioned.

Whether or not it truly tastes good is up within the air. Whereas Tropicana has formulated this mix for orange juice, it’s clear from the corporate’s language that this can be a polarizing style expertise. However for many who find it irresistible, every field of Tropicana Crunch comes with a sipping straw to eat each drop that’s within the bowl.

That is Tropicana’s newest new product to enhance customers’ morning orange juice expertise. In November, the model had a giveaway for Tropicana Toothpaste, a dentifrice designed to not depart a bitter aftertaste in a post-breakfast toothbrushing session.

Earlier than the creation of Tropicana Crunch, there was numerous on-line commentary about consuming orange juice on cereal. Whereas there are a lot of who discover the thought unpalatable, some science and medical data compiled by Mashed signifies there could also be different causes to skip the OJ on cereal. The juice can zap digestive enzymes wanted to interrupt down starches, leaving folks with intestinal misery, the location says. And, given the naturally sugary composition of orange juice, it might make cereal get soggy sooner.

Since this cereal was made for juice, these potential negatives could have been considered. Regardless, the thought is getting plenty of traction on Tropicana’s social media accounts, and it’s extremely doubtless that there’s a giant crop of individuals able to squeeze in a juicy and unconventional breakfast.

— Megan Poinski


Non-obligatory Caption

Courtesy of Nestlé


Cinnabon muscle tissues in on protein-packed dietary drinks

In style mall staple Cinnabon is making its method to an sudden client: well being aficianados.

The frosting-lathered cinnamon roll model is partnering with Nestlé’s Enhance on a high-protein dietary drink. Every bottle has 20 grams of protein to assist keep muscle, 250 energy with B-vitamins to assist convert meals to vitality, vitamins for immune help and calcium and vitamin D to help bone well being.

Nestlé and Cinnabon famous that although as much as 44% of adults over 60 don’t meet minimal protein necessities, the constructing block is taken into account to be some of the vital vitamins as an individual ages. 

“We’re at all times on the lookout for new and thrilling methods to provide our followers entry to our manufacturers,” mentioned Dave Mikita, a president with Focus Manufacturers, the corporate that owns Cinnabon. “We’re wanting ahead to offering adults with the scrumptious style of a Cinnabon cinnamon roll in a brand new protein-packed, ready-to-drink flavored beverage format.”

The Enhance Cinnabon drink is obtainable in 8- ounce ready-to-drink bottles nationwide at Walmart and on-line.

Cinnabon is among the many most distinguished licensors of its model to different meals merchandise lining grocery retailer cabinets. Over the last decade, Cinnabon has discovered its identify hooked up to Pinnacle Vodka, Breyers ice cream, Worldwide Delight Creamers and Cream of Wheat.

The licensing efforts like these utilized by Cinnabon not solely broaden a model’s attain into different classes. In addition they permit every associate to piggyback on the opposite’s advantages, corresponding to a model identify, expertise making or advertising and marketing a sure product, and their potential to succeed in a selected client. 

— Christopher Doering


Non-obligatory Caption

Retrieved from ReGrained on April 29, 2022


ReGrained’s upcycled flour rises up in new baking mixes

Might flour ensuing from wasted meals lead to wholesome baked items? ReGrained says it could actually, whereas nonetheless tasting scrumptious.

The upcycled meals model has launched a line of 4 candy and savory baking mixes that function its SuperGrain+ ingredient created from spent brewers grain. The varieties embrace banana bread, brownie, carrot cake and pizza dough. They’re now out there for a restricted time on the corporate’s web site.

ReGrained, launched nearly a decade in the past, makes use of a thermo-mechanical course of to formulate spent brewer’s grain right into a flour that it says has greater than triple the dietary fiber of wheat flour and twice the protein of oats, together with being wealthy in prebiotics. In response to ReGrained’s web site, the flour has a nutty, toasted cereal taste.

The launch, which coincided with Cease Meals Waste Day, is part of ReGrained’s pledge to upcycle 10 million kilos of meals by 2025. ReGrained founder and CEO Dan Kurzrock mentioned that the corporate’s objective to to enhance the trade’s round economic system, and encourage producers to make extra meals utilizing upcycled components.

“ReGrained, at its core, is a [business-to-business] innovation and ingredient platform,” Kurzrock mentioned. “We selectively introduce client merchandise to display business potentialities in addition to to check concepts, iterate, study, and enhance.”

In June 2021, ReGrained’s SuperGrain+ flour grew to become one of many first components to earn Upcycled Meals certification from the Upcycled Meals Affiliation. 

In its press launch, the model cited analysis from Mattson that discovered 57% of customers intend to purchase extra upcycled meals objects. As sustainability has turn out to be an vital consider buying choices, presenting customers with merchandise that assist to resolve the problem of meals waste might show profitable.

Different corporations are additionally getting in on the upcycled motion. AB InBev’s EverGrain subsidiary makes use of barley that’s left over from making beer to create a brand new protein. The ingredient is being utilized in Take Two plant-based barley milk and Nestlé’s Backyard of Life dietary meals complement model. EverGrain can also be partnering with a subsidiary of Put up Holdings to create “climate-positive” meals and with an Arkansas espresso maker to launch a barley milk latte, with different merchandise slated for later this yr.

— Chris Casey

Source link

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button