Seth Goldman’s Eat the Change announces flavors for new tea brand

Eat the Change, the corporate co-founded by Trustworthy tea co-creator Seth Goldman, introduced the primary 4 of six flavors it plans to launch for its new model Simply Ice Tea.

Varieties will embody a mix of black tea and lemonade; an natural providing brewed with hibiscus flowers and blackberry leaves; inexperienced tea; and inexperienced tea with honey. A pair of extra flavors can be introduced throughout the subsequent two weeks. Except for inexperienced tea, Eat the Change mentioned it’s withholding the names and labels till the official debut. 

Simply Ice Tea, which is anticipated to hit cabinets later this yr, will embody just a few varieties impressed by the preferred choices underneath the Trustworthy tea line that Coca-Cola plans to discontinue later this yr. For instance, the natural selection is modeled after Trustworthy tea’s Black Forest Berry, one of many first 5 varieties that launched with the model in 1998. 

Trustworthy Tea’s hottest taste selection is a mixture of inexperienced tea with honey. The Eat the Change product will embody two forms of inexperienced tea leaves, natural agave and honey. 

Not like Trustworthy tea’s Honey Inexperienced Tea, which comprises natural cane sugar, Eat the Change is utilizing natural agave as a sweetener. The corporate doesn’t use components from six crops that characterize 57% of all agricultural manufacturing in an effort to help biodiversity in agriculture. A kind of crops is sugar cane. 

Eat the Change famous in a weblog put up that regardless that “some would possibly disagree with the usage of an animal-derived product” in honey, when the ingredient is responsibly sourced, it may well defend the bees’ life cycle and the integrity of the honey. 

When deciding on our ultimate launch varieties, we have now completed our greatest to keep in mind lots of of requests from loyal Trustworthy Tea followers who’re super-passionate about their bottled tea,” Goldman and his Eat the Change co-founder chef Spike Mendelsohn mentioned in a sequence of weblog posts on firm’s web site. “And whereas none of our recipes is precisely the identical because the Trustworthy formulations, they are going to be recognizable and we expect, much more tasty.”

The Eat the Change tea can be packaged in a 16-ounce glass bottle, the identical one used to launch Trustworthy tea greater than twenty years in the past. It’s going to embody actual tea leaves in addition to natural and Truthful Commerce components. 

Simply Ice Tea can be a part of Eat the Change, a two-year-old startup making environmentally pleasant, nutrient-dense snacks from carrots, mushrooms and different plant components. Final month, Eat the Change raised $14.5 million for its Simply Ice Tea to arrange and scale manufacturing and decide to main purchases of bottles, caps, tea and components. 

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